As part of its ongoing commitment to the holy month of Ramadan, Starwood Hotels & Resorts is launching its third annual 'Iftar for Cabs' initiative at more than 30 participating Starwood hotels in the Middle East.

The initiative was launched in 2010 and has since become an annual tradition for many cab drivers throughout the region. During the hour of iftar on Aug. 7, associates from participating Starwood hotels will hand over iftar packs to cab drivers as they drive through the main entrance of each hotel.

Guido de Wilde, SVP & regional director, Starwood Hotels & Resorts, Middle East says: “This initiative truly represents the spirit of Ramadan. It gives us great pride as a company to go the extra step to give back to the communities in which we operate. This is our way of saying thank you to cab drivers who work tirelessly throughout the year to provide transportation services to our guests and therewith support our hotels.”

Catering teams at each hotel will prepare iftar packs, which will include a diverse selection of food and beverage items. Associates from across various departments within the hotels, including catering, administration and guest services, will join forces on the initiative.

“I am very proud of our team's enthusiasm and commitment to this initiative and we look forward to continuing the success of the previous years,” added de Wilde.

Starwood's “Iftar for Cabs” initiative has been widely appreciated by owners and the community, and has also been awarded by the UAE Road Transport Authority.