Jumeirah Restaurants is looking to feed the world, however, its aggressive expansion will not leave Dubai and the UAE hungry.

A division of Jumeirah Group and member of Dubai Holding, Jumeirah Restaurants will launch a new outlet of one of its flagship brands – The Noodle House – at the Dubai Mall.

There is more to noodles in this plan of the group, expansion at a time of global economic uncertainty.

Phil Broad, Managing Director of Jumeirah Restaurants, says: “We are committed to capitalising on the global interest surrounding the brand to extend its global footprint; our current focus for this is the US, China, and Mainland Europe markets.

“That being said, the UAE and the Middle East still remain a key focus for us and we believe that there are still a lot of opportunities to be had across the region.”

As for the Noodle House brand, Broad says, “With a presence in seven countries, the power of the Noodle House is surpassing anything we ever expected.”

Plans for the brand’s development further afield include international franchises in Asia, North Africa and Europe, including Russia, Morrocco and 27 new restaurants in the UK, opening soon.

So what can Dubai Mall visitors expect from this September onwards?

South East Asian cuisine and views of the Dubai Fountain and Burj Khalifa from the terrace.

The food draws its inspiration from the streets of South-East Asian cities such as Hong Kong, Shanghai, Bangkok and Jakarta.

The first restaurant opened at Jumeirah Emirates Towers in 2002 and is now present in eight countries including Cyprus and Pakistan.