Abu Dhabi Duty Free (ADDF) continues to post steady growth with sales revenues reaching a total of Dhs380.2 million ($ 103.6 million) in the first half of 2012, which represents a 29.1 per cent increase compared to the same period in 2011.

This outstanding growth was propelled by ADDF’s record breaking second quarter and it outperforms the recently announced passenger traffic increase at Abu Dhabi International Airport of 22.8 per cent registered in the first half of the year.

ADAC Chief Commercial Officer, Mohammed Al Bulooki, said: “The continued dynamic growth of the second quarter sales is due to a combination of factors. ADAC’s core objective is to continuously invest in passenger amenities, levels of customer service and real innovation and exclusivity within ADDF’s retail offering.

ADDF continues to focus on providing value for money across its business, as well as a comprehensive product range to meet all customers’ expectations. “

“Abu Dhabi Duty Free is launching exclusive products, specifically within Perfume and Cosmetics, and these are really paying dividends in revenue growth and customer satisfaction.

The spend per passenger has grown by 8.3 per cent in the first six months of 2012 compared to 2011 and remains one of the highest in the region.

It is very satisfying that ADDF has maintained its growth above passenger growth, which is a credit to ADAC’s retail partners,” he added.

“ADAC’s commitment to working with world-class concession partners is reflected in the sales results. Improvements in Airport Service Quality (ASQ) rankings and winning the only SkyTrax 4 Stars Award in the Middle East confirm ADAC’s commitment to customer satisfaction as it is critical that ADDF continue to provide a retail offering that exceeds their expectations,” Al Bulooki concluded.

The +29.11 per cent revenue growth is across the business: from Gold, managed by Pure Gold; Cigars, managed by Bin Mahmoud; and Relay, to the Luxury category with Burberry, Hermes and Bvlgari all performing strongly. Also ongoing growth in the traditional categories, namely Food and Confectionery, Perfume and Cosmetics completes an excellent first half year for ADDF.

ADDF will continue to focus on delivering excellent customer service, providing travellers at Abu Dhabi International Airport with the most luxurious brand line up, at the best value proposition. ADDF’s year-end forecast is for sales over Dhs770 Million ($ 210 million) which will represent another record-breaking year in the 30-year history of Abu Dhabi Duty Free.