Sara Excel, an affiliate of Sara Holding Group, becomes the sole dealer in Saudi Arabia for Bubchen, a leading German baby care products manufacturer, one of Nestle Group.

Bubchen baby products are distributed in more than 40 countries around the world. Under the agreement, Bubchen products will enter the Saudi market for the first time through Sara Excel.

The agreement was signed by Hazem Awadh, General Manager of Sara Consumable Group of Companies, and by Antoine Rashid, General Manager of Cream 21 Dubai Company, in the presence of Yaqoub Al-Sharif Al-Hashimi, Managing Director of Sara Holding Group.

Al-Hashimi considers the deal as a starting step for a new partnership between both companies in the Saudi market in view of their good reputation and vast experience in their area of business.

"Bubchen products are among the world’s most important baby care products based on Nestle brand, the globally renowned brand. We are confident that these products will enjoy strong demand in the Saudi market, as it does in many markets around the world," he noted.

Rashid added:" Bubchen line-up of products includes complete set of high quality, gentle, refreshing and pleasant baby shampoo, lotion and cream and meets baby needs at different ages."