The honour for Sharp, one of the world’s premier electronic appliances manufacturer, as a UAE Superbrand for 2012 by the Superbrands Council is a testament to the concerted, consistent and innovative marketing strategies driven by its country-distributor, Cosmos-ITL Group.

the years, Cosmos-ITL Group has rolled out a number of innovative brand building exercises that have helped establish Sharp’s brand identity and build consumer loyalty. Dr Ram Buxani, president of Cosmos-ITL Group, said: “It takes salient quality and commitment to make ‘super’ out of a ‘brand.’ Sharp has the heritage of excellence and a wide geographical reach, which underlines its acceptance across the world. We are delighted that Sharp has been honoured as a UAE Superbrand for the year 2012 and congratulate our long-term partner.”

“The UAE superbrand win demonstrates the success of the brand initiatives that Cosmos-ITL, Sharp’s UAE distributor for the past 50 years, have taken over the years to establish its brand identity. We believe that a Superbrand enjoys strong brand loyalty among consumers,” he added.

Sharp is celebrating its 100th anniversary this year and the company has ambitious plans to build on its global brand equity. Having won a range of awards for its marketing activities, the partnership of Cosmos-ITL Group and Sharp is built on strong fundamentals, in turn, contributing to stronger brand value and equity for Sharp, as highlighted by the ‘superbrand’ success.